For years, generations believed that women were the vainest sex, obsessed about their face, body, and hair. While on the other hand, men were just men, musing over hard work and muscles, but not their appearance. However, in a changing world, today’s men are much more in touch with their inner vanity, and are increasingly unafraid to show it.
The revolution towards male grooming can be seen in a variety of settings. Take for example the barber shop; and we do not mean the old-school locations your grandfather would frequent. Look around for yourself, these high-end barber shops are rapidly appearing on the street corners, sporting gleaming, well-appointed furniture, as well as expert barbers and aestheticians. Short haircuts, long hair trims, beard edging, and skin care are just a few of their men-only features.
This invigorated spirit of ritzy male aesthetic care has also been illustrated with the dramatic increase in cosmetic procedures for the boys. Cosmetic surgeons note a 43% growth in procedures for men, halting the aging process, softening the face, and tightening the body. The American Society of Aesthetic Plastic Surgery President-Elect, Dr. James Grotting, explains the trend, “Facing a challenging and sometimes ageist job market, men are starting to consider their options to maintain a youthful appearance that exudes exuberance and energy and the full spectrum of care that caters to their individual needs.” He says this rise in aesthetic procedures is just beginning; the numbers will continue to rise.
The most growth thus far has been with noninvasive procedures. Botox Cosmetic is as commonly requested by men as women, used to relax the forehead muscles and Frown Lines between the eyes, or ease Crow’s Feet. As these deep lines and furrows are temporarily eliminated with Botox, a man’s appearance can look more relaxed, happier, and even years younger. Since the average man is not generally real-life James Bond, truth be told, most would rather trade in the solemn furrows and lines that made Sean Connery famous for a smoother, healthier complexion.
CoolSculpting, a nonsurgical method for loosing excess fatty tissue along the abdomen, lower back, arms, the chest, and under the chin is another exciting procedure requested by male patients. The hour-long session, in which freezing temperatures waste away fat cells, can eliminate on average 20% of bulging tissues in a targeted area. CoolSculpting can also be repeated in several months, doubling the initial results. Men seek out the technique for a variety of reasons, but use it primarily to wipe out their ‘love handles’ and address large male breasts.
The high demand for male medi-spa services reflects a positive change in cultural attitudes. While giving in to vanity may have once sounded indulgent, now it is merely a valuable way to take better care of your body. The innovative techniques at the cosmetic surgeon’s office offer an opportunity for everyone to look and feel their best. Both women and men can be open about their beauty efforts, without shame and embarrassment. One day soon, it may be possible we will see male-only medi-spas opening up, specializing only in noninvasive techniques for the guys.
Mirror Mirror Beauty Boutique is Houston’s top spot for noninvasive procedures. Specializing in techniques uniquely tailored to the needs of women and men, our aestheticians are trained to treat all skin types and ethnicities. Mirror Mirror provides cutting-edge procedures such as CoolSculpting, laser treatments, and hair removal services, as well as injectables like Botox Cosmetic and dermal fillers.
If you are a man, looking to fend off the early signs of aging – or know someone else who is – reach out to Mirror Mirror Beauty Boutique to schedule a complimentary consultation. Call our Houston office at 281.810.9083 for more information on the hottest noninvasive techniques for men.